Abstract

My I. S. is a rhetorical analysis using a generic criticism and symbolic interaction theory to find the visual and verbal advertising strategies of the top 5 supplement companies based on annual revenue. I chose to use advertisements in print magazines.

Advisor

Johnson, Michelle

Department

Communication

Disciplines

Public Relations and Advertising

Publication Date

2012

Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis

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© Copyright 2012 Matthew Breidigam