A Rhetorical Analysis: Using a Generic Criticism to Find the Visual and Verbal Advertising Strategies of the Top Five Supplement Companies in Print Magazines

Authors

Matthew Breidigam, The College of Wooster

Abstract

My I. S. is a rhetorical analysis using a generic criticism and symbolic interaction theory to find the visual and verbal advertising strategies of the top 5 supplement companies based on annual revenue. I chose to use advertisements in print magazines.

Advisor

Johnson, Michelle

Department

Communication Studies

Recommended Citation

Breidigam, Matthew, "A Rhetorical Analysis: Using a Generic Criticism to Find the Visual and Verbal Advertising Strategies of the Top Five Supplement Companies in Print Magazines " (2012). Senior Independent Study Theses. Paper 5167.
https://openworks.wooster.edu/independentstudy/5167

Disciplines

Public Relations and Advertising

Publication Date

2012

Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis