The purpose of my Independent Study is to explore the fashion advertising world. I reviewed literature by social scientists and theorists in order to frame the analysis of my data. I conducted a content analysis of six separate magazines to see how fashion advertising markets gender. Although there has been prior research conducted on magazine advertisements and fashion, none have specifically focused on the role of the hegemonic, Western society. If I were to further my research, I would expand my sources in order to obtain a more in-depth view of the fashion advertising world.
Frese, Pamela R.
Sociology and Anthropology
McFarland, Antuania, "Fashion Advertising in America" (2010). Senior Independent Study Theses. Paper 1108.
Bachelor of Arts
Senior Independent Study Thesis
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