I Have to Own That! Exploring the Relationship between Impulsivity and Internet Shopping Behavior

Amanda Leigh Gittleson, The College of Wooster


The purpose of this study was to explore the extent to which exposure to an online store and impulsivity influence the extent of purchasing behavior. Sixty participants were screened and determined to either be low impulsivity or high impulsivity and were assigned to one of two conditions (control vs. pre-exposure). One group of participants was pre-exposed to the online shopping website Amazon for 15 minutes, while the control group has no pre-exposure to Amazon before completing a shopping task. The present research found a relationship between exposure and shopping behavior, while impulsivity was not found to facilitate shopping behavior.