Abstract

The growing popularity of tablet devices such as the iPad and the timeless indulgence in the medium of the magazine, with respect to the web-savvy and global mindset of the Millennial generation, combine to open interesting new social dynamics. This study uses Symbolic Convergence Theory as a basis and applied communication research as a method in order to create a digital magazine for the Millennial generation that focuses on travel, culture, and civic engagement. A major conclusion this study found is that digital magazines are enforcers of rhetorical visions for their intended audiences, as they advocate for and interpret the discourses that directly affect the audiences. This study paves the way for creating new avenues of defining audiences, and of uniting Millennials for common goals.

Advisor

Bostdorff, Denise

Department

Communication

Disciplines

Communication Technology and New Media | Journalism Studies

Publication Date

2012

Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis

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© Copyright 2012 Sage Nenyue