Abstract

The purpose of this study is to learn how record labels promote their artists and to put that knowledge into practice. More specifically, this study examines past research on promotion and on the target audience of the record label Deydreamin'--Generation Y--to develop a website that promotes Deydreamin' artist, Freddie Cool.

Advisor

Bostdorff, Denise

Department

Communication

Disciplines

Communication Technology and New Media

Publication Date

2011

Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis

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© Copyright 2011 Nana Boamah-Acheampong