Abstract
The purpose of this study is to learn how record labels promote their artists and to put that knowledge into practice. More specifically, this study examines past research on promotion and on the target audience of the record label Deydreamin'--Generation Y--to develop a website that promotes Deydreamin' artist, Freddie Cool.
Advisor
Bostdorff, Denise
Department
Communication Studies
Recommended Citation
Boamah-Acheampong, Nana, "A Daydream of Freddie Cool: An Examiniation of Record Label Promotion of Its Artist" (2011). Senior Independent Study Theses. Paper 979.
https://openworks.wooster.edu/independentstudy/979
Disciplines
Communication Technology and New Media
Keywords
daydreamin, communication, promotion, freddie cool
Publication Date
2011
Degree Granted
Bachelor of Arts
Document Type
Senior Independent Study Thesis
© Copyright 2011 Nana Boamah-Acheampong