The purpose of this study is to learn how record labels promote their artists and to put that knowledge into practice. More specifically, this study examines past research on promotion and on the target audience of the record label Deydreamin'--Generation Y--to develop a website that promotes Deydreamin' artist, Freddie Cool.
Boamah-Acheampong, Nana, "A Daydream of Freddie Cool: An Examiniation of Record Label Promotion of Its Artist" (2011). Senior Independent Study Theses. Paper 979.
Communication Technology and New Media
Bachelor of Arts
Senior Independent Study Thesis
© Copyright 2011 Nana Boamah-Acheampong