Abstract

This study focuses on a firm's ability to undertake process and innovation in decreasing cost of production and increasing productivity. The theoretical framework is sourced from the microeconomic concepts of Cobb-Douglas production function and the First Mover Advantage (Stackelberg Model). Similar to Greenhalgh and Longland (2002) a value added model is used, which conceptually measures the net output of the firm in terms of value. Innovation is measured by a firm's investment in R&D and firm performance is measured by the net earnings before taxes. Using the data on 61 U.S firms across 6 industries the Ordinary Least Squares (OLS) results show that a firm's engagement in process innovation has a significant impact on its performance.

Advisor

Burnell, James

Department

Business Economics

Publication Date

2011

Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis

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© Copyright 2011 Maaz Tasneem Khan