Abstract

This Independent Study Thesis explores German cultural values and ideals as they are represented in Porsche AG print advertisements between 1993-2003. Unsing semiotic theory, advertising theory, and cultural theory from the Frankfurt School, Raymond Williams, Fons Trompenaars, and Geert Hofstede, I analyzed print advertisements with common themes of culture. The four themes I identified in my sample are family, status, adventure and speed, and technological innovation. Through the analysis of these advertisements, and taking historical, sociological, and anthropological factors into account, I have shown that aspects of culture are recognizable in advertisements.

Advisor

Muellner, Beth Ann

Department

German Studies

Disciplines

European History | Graphic Communications

Publication Date

2011

Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis

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© Copyright 2011 Robin Hirtle