Today, in modern France, the North African population constitutes the largest ethnic minority in Metropolitan France. In this study, I will examine how this specific minority group is approached socially and culturally in France through the field of marketing. The ways in which North Africans are targeted and “interpellated” in the realm of advertising give an insight into the reflections of French society. Through the analysis of a collection of Parisian advertisements, we will achieve a comprehensive insight into the North African target demographic and the world of French advertising.
French and Francophone Studies
Skelly, George, "Le Marketing et les Maghrébins : Le Ciblage d’un Groupe Minoritaire en France; Marketing and the North Africans: The Targeting of a Minority in France" (2014). Senior Independent Study Theses. Paper 6112.
French and Francophone Language and Literature | Marketing
Bachelor of Arts
Senior Independent Study Thesis
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