Abstract

Today, in modern France, the North African population constitutes the largest ethnic minority in Metropolitan France. In this study, I will examine how this specific minority group is approached socially and culturally in France through the field of marketing. The ways in which North Africans are targeted and “interpellated” in the realm of advertising give an insight into the reflections of French society. Through the analysis of a collection of Parisian advertisements, we will achieve a comprehensive insight into the North African target demographic and the world of French advertising.

Advisor

Burch, Laura

Department

French and Francophone Studies

Disciplines

French and Francophone Language and Literature | Marketing

Publication Date

2014

Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis

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© Copyright 2014 George Skelly