Male Objectification and Consumer Behavior: The Effect of Objectified Media Images on Male Consumer Behavior

Authors

Sarah Hawke, The College of Wooster

Advisor

Karazsia, Bryan

Department

Psychology

Recommended Citation

Hawke, Sarah, "Male Objectification and Consumer Behavior: The Effect of Objectified Media Images on Male Consumer Behavior" (2012). Senior Independent Study Theses. Paper 5466.
https://openworks.wooster.edu/independentstudy/5466

Disciplines

Personality and Social Contexts

Keywords

objectification, drive for muscularity, social comparison, consumer behavior

Publication Date

2012

Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis